More people are staying away from pubs and drinking at home compared to two years ago, according to a survey of British licensees. ]]> It has been a busy and eventful year for all involved with the beverage alcohol industry. NIDIG has continued to work with all industry stakeholders to find new ways to promote the Sensible Drinking Message, and actually make a difference, including the introduction of a new alcohol education ‘Resource Pack’ for use in secondary schools ]]> According to a new study commissioned by the Reason Foundation, moderate drinkers earn 10 to 14 per cent more money than non-drinkers. ]]> This week, two eminent academics in the world of the psychology and marketing have published critical reviews of a recent study that tried to demonstrate a causal link between alcohol advertising and consumption. ]]> A new independent Charitable Trust, aimed at positively changing the UK’s drinking culture and tackling alcohol-related harms, has officially been given the go-ahead ]]> A little alcohol could help stop your pot plants from tottering! ]]> In summary, today’s budget announcement was not the news that the industry had hoped for, but it does provide the industry with a chance to maintain its contribution to the province’s social, entertainment and tourism economies. ]]> According to research from the London School of Hygiene and Tropical Medicine, drink saves more lives than it ends. ]]> Drinkers Switch to Cheaper Brands, Drink More ]]> A study by Australian National University in Canberra has found that the brains of those who consume alcohol in moderation work better than those who abstain from it totally or those of heavy drinkers ]]>