Diageo Northern Ireland
Diageo is the world’s leading premium drinks business. With its global vision, and local marketing focus, Diageo brings to consumers an outstanding collection of beverage alcohol brands across the spirits, wine and beer categories including Smirnoff, Guinness, Johnnie Walker, Baileys, J&B, Cuervo, Captain Morgan and Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo trades in some 180 markets around the world and is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at www.diageo.com
Diageo employs approximately 400 staff in Northern Ireland. The company’s business interests in NI include:
Diageo Northern Ireland, responsible for the sales, marketing and supply of Diageo products to the Northern Ireland on and off-trade. Diageo is market leader in the NI alcohol beverages market. The collection of brands produced locally include Guinness, Baileys, Bushmills, Smirnoff, Smithwicks and Harp.
Diageo Bailey’s Global Supply, a new £40.5m world-class production facility that produces and packages Baileys Original Irish Cream for worldwide export.
Old Bushmills Distillery, acquired in 2005 from Pernod-Ricard in the wake of Pernod Ricard’s acquisition of Allied Domecq. Diageo has invested £10.5 million in the brand to date in upgrading the Distillery with first class production facilities and represents our continued commitment to the brand and to the community within Bushmills. Bushmills 400th anniversary of the granting of its licence to distil was celebrated last year with the launch of a special limited edition commemorative whiskey – the 1608, with the Distillery also featuring on new Bank of Ireland bank notes.
Diageo Global Supply, a bottling and canning facility at Marshall’s Road, Belfast, responsible for packaged beverages, including Guinness, Budweiser, Harp, Carlsberg, Smirnoff Ice and Smithwick’s. This business is one of Northern Ireland’s major exporters in the food and drink sector.